Our Vision

Children are protected from alcohol harm.
People are informed honestly about what alcohol is and the risks involved in drinking it.
Communities celebrate the benefits of living alcohol free.

Amy is at the heart of everything we do.

Her life, her voice and her story inspire and drive us forward.

Alcohol is woven into our culture — used to celebrate, socialise, relax or cope. Although toxic to humans, it is legal, socially accepted and often encouraged. In the UK, one person every hour dies as a result of alcohol. Alcohol misuse contributes to mental health problems, liver disease, seven forms of cancer, economic hardship and so much more. It can affect any of us, at any age, from any walk of life.

The harm doesn’t stop with the individual. Every person who drinks too much is part of a family and a community. The consequences ripple outward — emergency service pressures, drink‑driving tragedies, violence, neglect and long‑term trauma.

We believe:

People suffering with alcohol dependence deserve high‑quality treatment, free from shame or stigma.
Families affected by someone else’s drinking deserve support, understanding and involvement in treatment and recovery.

To create meaningful change, we campaign for three key commitments:

An effective alcohol harm prevention programme in every school across Shropshire.
Policy makers to provide accessible, effective treatment for anyone suffering with alcohol use disorder.
Honest public health information about the impact of alcohol on individuals, families and communities.